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The Ask

Create an identity to capture the essence of the island of Hvar and provide incentive winners with an interesting direct mail to build excitement for the upcoming incentive trip. Continue the theme to create an itinerary booklet and onsite printed items.

The solution

With the rustic, pastel tones synonymous with Hvar in mind, an identity and logo lock up was created emphasising the key activities that would be taking place within the trip itinerary. Applying this style throughout, the itinerary booklet used cut out imagery as well as framed photographs of the destination. Supported by a congratulations letter and a travel book on Hvar, the items were packaged inside a pastel peach envelope.

The creative followed through to the trip with signage, room night notes in the hotel rooms and menus across the various restaurants.

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